7 Easy Steps to Start A Self Defense Keychain Business

There are many reasons why you might want to start a self defense keychain business. Maybe you’re an avid martial artist and want to share your knowledge with the world. Maybe you’ve been the victim of a crime and want to help others protect themselves. Or maybe you just think it would be a cool business to run.

self defense keychain business

Whatever your reasons, starting a self defense keychain business can be a great way to make some extra money and help others at the same time.

How to Start a Self Defense Keychain Business in 7 easy steps:

      1. Do your research.

      There is a lot of competition out there, so you need to make sure you know what you’re doing. Read up on the different types of self-defense keychains and find out which ones are the most popular. Be sure to choose the right self defense keychain for your target audience. Not all keychains are created equal. You need to find one that is made of durable materials and is ergonomically designed for easy use.

      During the research phase, its a good idea to read up on regulations and specifications around the shipping and selling of defense products as these can vary from state to state. It’s also a good idea to understand Sales and Use Tax (sometimes called a Seller’s Permit).

      2. Find a niche.

      Once you know what you’re doing, find a niche market for your keychains. This could be people who live in high-crime areas, women who want to feel safer when they’re out alone, or anyone else who might benefit from having a self-defense keychain. When choosing this niche, be sure to decide on what may be the best marketing strategies to reach this demographic and if you have the capacity to do so. Consider the age, gender, occupation, location, along with many other identifying traits that could help you narrow your focus. Expansion is always possible later on down the line.

      3. Create a great product line.

      This is where your research will come in handy. Make sure your keychains are well-made and offer a good value for the price. Creating a great set of products doesn’t always mean making something from scratch. When making self defense keychain sets understanding how to pair the right items for your target demographic will make a product offering GREAT.

      For example, if you want to make defense products for women who want to feel safe walking alone at night, you may want to pair pepper spray and a safety whistle together as a bundle versus separately to increase the ways in which the product can be of value to the customer.

      4. Source Your Materials and Suppliers

      Find reliable suppliers to provide the materials needed to manufacture your keychains. Choose quality materials that will ensure that your keychains are durable and long lasting.

      5. Establish Your Brand

      Establish a brand for your business that sets you apart from the rest. This is where you begin creating a logo, slogan, and website. Try sites like canva to help create logos and graphics for your business quick and easily.

      6. Market your business.

      Spread the word about your business through social media, word-of-mouth, and advertising. I have found that platforms like Tik Tok, Instagram, Pinterest, and Instagram work wonders when promoting these types of products. Pinterest holds a predominantly female userbase with high disposable income and tapping into this audience may be very profitable for a defense niche business.

      If you create a standout and vibrant collection of productions, trying your hand at pop up shops, expos, and school orientated events may be a great idea for getting the word out and selling bulk amounts of product as self-defense keychains are easily identifiable and people understand their purpose.

      Offer discounts to bulk buyers. Many people who buy keychains do so in bulk. Offer your customers a discount if they purchase more than one keychain at a time.

      – Jamie Freya Knott

      7. Provide Great Customer Service

      To Sum It All Up

      Starting a self-defense keychain business can be a great way to make some extra money and help others at the same time. Just make sure you do your research, find a niche market, and create a great product. And don’t forget to spread the word about your business!

      Learn more about inventory and pricing in the two videos from my YouTube channel below. Subscribe if you enjoy learning about different income streams and online monetization.

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